Established in 1970 as one of the first multi-brand boutiques in the UK, Brown’s has a reputation as a fashion talent scout that is second to none. Founder Joan Burstein employed Manolo Blahnik and Osman Yousefzada, and discovered Alexander McQueen and John Galliano. Now owned by online giant Farfetch, the original South Molton Street store has powerful backing and a big digital engine, as well as a second store, Browns East. Cutting edge and bang on trend are its milieu. Current faves are the labels Ruslan Baginskiy and Wandler. Look out for spangly disco swimwear from French label Oséree and Leslie Amon and micro sunglasses from Roberi & Fraud.
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